At ATB, we have a thing for motorbikes…Directors Jim and Michael are both avid riders.
There’s a shared truth in motorcycling and enterprise — without control, you’re in trouble! Every twist and turn demands planning, anticipation, and the ability to adapt. It’s not about holding on and hoping for the best — it’s about staying focused, keeping your eyes on the road ahead, and having a trusted mentor to guide you.
Discover the insights Jim’s gained on the road and how they apply to your success… Planning Your Corners and Following the Leader.